A best-in-class approach
We are clear that our long-term sustainability and value creation will be driven by ensuring a best-in-class approach to managing our other ESG focus areas.
We rely on natural resources to run our business. Securing them and minimizing their use are critical to delivering our strategy. As a global business, we know we also have a responsibility to wider society. That’s why we are driving environmental excellence for a greener tomorrow.
Human rights: We are committed to respecting the human rights of our employees, the people we work with and the communities in which we operate.
Farmer Livelihoods: Rural poverty is recognised as a primary root cause for issues such as child and forced labour, as well as poor safety and environmental standards. Enhancing farmer livelihoods helps tackle such issues and strengthen our supply chain. We are committed to working to enable prosperous livelihoods for all farmers in our tobacco supply chain.
People, diversity and culture: Attracting and retaining an increasingly diverse workforce and providing a welcoming, inclusive working environment are key drivers in BAT’s transformation journey to build A Better Tomorrow™. By 2025, we aim to increase the proportion of women in management roles to 45%.
Health and safety: Health and safety risks can have serious impacts on our employees, contractors and contracted farmers. They can also interrupt Group operations if not effectively addressed. We are committed to providing a safe working environment for all our workers. Our ambition is for zero accidents.
Ethics and integrity: Unethical behaviour can damage our business, reputation and consumer trust. It can also distort markets, with developing countries especially vulnerable to the resulting economic, social and political impacts. We are guided by a robust, global set of principles and policies in everything we do, in all our markets. We aim for 100% adherence to our Standards of Business Conduct.
Responsible marketing and transparent communications: Responsible marketing practices are crucial for ensuring adult-only consumers use our tobacco and nicotine products and that they do not appeal to youth. We have strict marketing requirements, and support our employees, partners and customers in effectively applying them. We aim to have 100% adherence to our International Marketing Principles and our Youth Access Prevention Guidelines.
Sustainability governance: Having appropriate governance in place to deliver on our sustainability commitments is more important than ever before. In particular, this is why we believe effective oversight and management of sustainability-related risks and opportunities are essential to BAT’s ability to deliver A Better Tomorrow™ and achieve long-term sustainable growth.