A key driver to delivering our purpose to build A Better Tomorrow is our ethos, which guides behaviours across the entire BAT Group.
Our ethos is about being bold, fast, empowered, responsible and diverse to create a future-fit culture at BAT.
Developed with significant input from employees, our ethos is the thread that must run through everything we do and how we do it. We believe it empowers our people, fosters a vibrant and rewarding workplace and promotes sustainable long-term value.
For our long-time employees and those who have more recently joined, we are inspiring an ethos that is responsive to constant change, embodies a learning culture and that is dedicated to continuous improvement.