Youth Access Prevention

Our role in preventing youth access to our products

We believe our products are only suitable for adults and we do not want people who are underage to use them.

A global approach

It’s essential that any tobacco or nicotine products are not marketed to youth. Given the nature of our products, we take seriously our commitment to market them responsibly and only to adults.

That’s why our operations in our markets worldwide are required to follow marketing principles which are globally consistent and demonstrate our commitment to marketing appropriately.

Our International Marketing Principles (IMP), revised in 2019, provide detailed guidance on all aspects of our marketing of our conventional combustible tobacco products and our potentially reduced-risk products portfolio. Central to the principles is our commitment that our marketing is aimed only at adult consumers and is not designed to engage or appeal to youth.


Youth smoking prevention
Over the past years, we have been preventing youth from smoking in major cities in Vietnam through education programmes preventing underage people from getting access to tobacco products and propagandizing tobacco use by people under 18.

British American Tobacco in Vietnam absolutely supports and always complies with prevailing laws, and regulations of Vietnam prohibiting the trading of tobacco products to anyone under the age of 18. We also believe that penalties for breaking such laws must be tough enough to discourage trading to underage buyers.

In addition, every year British American Tobacco in Vietnam reinforces the communication of minimum age laws for tobacco purchase with our POSM with YSP message “No tobacco sale to under 18 years old”. We also request our distributors to strictly comply with it and communicate with retailers and dealers.

Smoking leads to various fatal diseases

Along with the pleasures of smoking there are real risks of serious diseases such as lung cancer, respiratory disease, and heart disease, and for many people smoking is difficult to quit.

Our products
Our products