Corporate social investment

Creating values for community

We know that we’ll only succeed if we work as part of a broad  community of people, businesses and agencies to create shared value.

We have a responsibility to ensure that our people, our suppliers, the communities around our operations and society at large all thrive as a result of our business.


In 2004, BAT Vietnam was in a co-operation with Hanoi Moi Newspaper to run a micro-finance project via the "Poverty Reduction Support Fund" in which the Hanoi Moi Newspaper was the main coordinator. Purpose of this project and this fund was to grant loans to poor households, and partly support the Government’s efforts in poverty reduction. Via the project, BAT Vietnam has contributed to the hunger elimination programme, and helped poor people make their life stable, with enough savings to set up a business. Thus far, by providing dozens of loans over the past 13 years, the project has helped over 5,000 households with over 20,000 members in Hai Phong, Bac Giang, Hanoi, Quang Tri, Cu Chi, and Long An escape from poverty for a better life ahead.

Civic life

Creating long-term value for the communities that BAT Vietnam has a chance to work with is essential. One of the key ways in which we do this is through our investment in long-term, actively managed programmes that increase people’s access to opportunities, and we want to make sure that we are contributing in the areas in which are in demand.

Since 2013 BAT Vietnam has collaborated with Cong An TP.HCM Newspaper to run the "Bridges for life" charitable programme, which has provided funds to build six rural bridges in Ben Tre, Tra Vinh, Vinh Long, Dong Thap, Bac Lieu and Ca Mau. Each bridge costs VND150-220 million, meaning BAT has totally contributed over VND1 billion in the charity strategy, and helped over 12,000 local people improve their living quality and productivity.

In addition, we strongly believe that knowledge is the key to help people improve their lives, especially, for a developing country like Vietnam, the education is very crucial and significant. Recognizing this, we have made considerable contributions to the Vietnamese educational system, including supporting talented students. In 2005 we were in a co-operation project with University of Economics and University of Agriculture and Forestry in HCMC, with a target to renovate educational equipment of the University, and help to build a scholarships fund to outstanding students of the University. The total amount involved by BAT for such co-operation was VND223 million.

In collaboration with local Departments of culture, sports and tourism in nationwide, since 2005, BAT has participated in some charitable projects conducted in Can Tho, Hau Giang and Hai Phong, through such charitable projects, BAT has contributed VND740 million, 20 computers, as well as took part in renovation of 17 libraries in such mentioned cities, and provinces.

Sustainable agriculture and environment

Helping farmers thrive

We have a long-standing commitment to ensuring that all farmers who supply us tobacco leaves are successful and should have a good living condition. Tobacco leaves are the main part of cigarettes, meaning the farmers who grow it are absolutely crucial to the success of our business. So, helping the farmers for their success mean we are helping ourselves, and our business success.

Our assistance to farmers in La Pa District, Gia Lai, is a good example of this strategy. In the past farmers here made a living by growing corn or wheat. However, they were not well-off due to the chronic problem of bumper crops and low prices for such a long time until they were advised of strength and advantages of tobacco cultivation.

Since they switched to tobacco, their life has changed dramatically. In addition to supporting farmers by providing tobacco seeds/seedlings and giving consultancy, BAT technicians also guided them in planting seedlings, harvesting and drying leaves through significant required steps such as soil preparation, bedding, nylon covering to retain soil moisture, weeding, fertilizing, using pesticides in the right dosage, spraying them and labour safety. Now their average income a year from growing tobacco is VND50 -60 million per hectare instead of the VND6 - 7 million per hectare they got from maize. Such business switching has brought them a happy and secure life.


This is a long-term environmental project by the British American Tobacco-Vinataba JV Co. This programme is in response to a campaign by the Vietnamese government calling for protecting and preserving forests.  The programme has been carried out since 2002 in provinces such as Lang Son, Cao Bang, Gia Lai, Tay Ninh, Dong Nai, and Bac Kan. To date the company has donated more than 27 million seedlings, costing over US$552,000 for an afforestation of 11,000 hectares in those provinces.

Employee engagement

In Vietnam, we are committed to inspiring and engaging employees in giving back to the community. Therefore, every year we organize many different charitable activities for employees to participate in, including donating food to disabled and low-income people, planting trees in Can Gio, cleaning the beach, distributing leaflets soliciting environmental protection, refurbishing schools in impoverished areas, etc. In 2017 BAT Vietnam staffs dedicated over 2,000 hours to school refurbishment activities in Chien Khu D, Dong Nai Province, where is recognized as "home" of our BAT- Vinataba JV, as the office of which is locating in Dong Nai.

Global - Empowerment

The Group's Strategic Framework for Corporate Social Investment delivers programmes globally. Find out more at 

Global - Civic Life

The Group's Strategic Framework for Corporate Social Investment delivers programmes globally. Find out more at 

Global - Sustainable agriculture and environment

The Group's Strategic Framework for Corporate Social Investment delivers programmes globally. Find out more at